Adam Norris, who has dyslexia himself, realized that many dyslexics in business may be turned away or simply fail to persevere with their goals due to their difficulty with language. This is despite the fact that many dyslexics are very creative and have remarkable vision and work ethics.

In order to offer assistance to dyslexic entrepreneurs, Norris set up his own company, Horatio Investments, which has $172 million to invest in start-up companies run by those with dyslexia. So far, the company has invested $474,000 in two firms run by dyslexics and it receives 30 funding inquiries per day.